Shot 5: Tamarind 2.0

Tamarind is a personal project I created for my Creative Shot series. The goal was to design a homepage for an ice cream brand that felt fun and drew inspiration from the Neubrutalist design style. Although I published the first version, I wasn’t happy with the outcome. The colors and fonts didn’t feel right, and overall, it just didn’t meet the standards I set for myself.

Knowing I could do better, I decided to update the design. Now, I’m excited to share Tamarind 2.0—a design that finally captures the vibe I was aiming for: fun, playful, and exciting.

This project means a lot to me because it pushed me out of my comfort zone. I practiced hard to get smooth curves with the pen tool and created different ice cream characters to bring the design to life.

I envision Tamarind as a warm, friendly, and cheerful ice cream brand, and that is the reason why I chose light colors and adorable mascots.